American gaming machines behemoth, Scientific Games Corporation, has announced that a total of 22 domestic and international lotteries are taking advantage of some component of its new James Bond-branded family of instant lottery games.
The Las Vegas-headquartered innovator used an official Friday press release (pdf) to detail that the Massachusetts State Lottery premiered its James Bond 007 linked scratchcard game in September before going on to chalk up 19-week retail sales of approximately $43 million. It explained that this innovation was consequently launched by domestic compatriots in Maine and Pennsylvania as well as the state-run lotteries of Israel and Switzerland.
Scientific Games announced that the subsequent performance of these games prompted another four international lottery operators to premiere its James Bond 007 instants with an added five opting for its No Time To Die counterpart. The developer stated that this latter scratchcard advance is themed around the film of the same, which is due to premiere in cinemas from April as the 25th instalment of the popular franchise centered around the exploits of fictional British secret service agent James Bond.
As if this wasn’t enough, Scientific revealed that eleven American state lotteries are utilizing its James Bond Lottery Challenge linked game, which is a second-chance competition offering participants the chance to secure a five-day holiday to Las Vegas. The innovator proclaimed that trip winners are to subsequently moreover be given the chance to bank up to $100,000 via a bonus event or go one step further by pocketing a very lucrative $1 million in cash.
Kyle Rogers, Lottery Licensing Executive Vice-President for Scientific Games, declared that his firm launched the lottery industry’s first linked instant game in 2007 and is currently involved in James Bond-related discussions with ‘additional domestic and international lotteries.’
Read a statement from Rogers…
“We continue to lead the gaming entertainment industry with licensed brands and linked games that generate incredible excitement with players and provide once-in-a-lifetime prizes and unique experiences. With over a decade of experience, Scientific Games Corporation understands how to connect players with the lottery brand and with brands like James Bond 007 in relevant and memorable ways.”